Search Engine Optimisation

Search Engine Optimsation - mysterious art form or load of nonsense?

It used to be enough for a company just to have an online presence in the form of a functioning website design. However, as the internet has evolved, so has user's perceptions. This has seen a massive change in how the internet is used. This shift in usage has seen the marketplace become very competitive indeed for any website. Thus, the art of SEO, or Serch Engine Optimisation was slowly developed.

Search engine optimisation is essentially a way of working online to meet specific goals for your website design. Perhaps your new brochure website design needs to gain importance in the eyes of Google and the like, or you are looking at driving more targeted traffic to your e-commerce website design solution? Whatever the case, our experience website design project management team can work on a specific campaign that will assist your business reach it's search engine optimisation goals.

Specific search engine optimisation campaigns

Just as each website design and development project will have it's own specific needs, functionality and goals, so every search engine optrimisation (SEO) campaign will also need to be tailored to each website design project. For instance, a flash website design project may have very different long term objectives than a global CMS website design solution.

Our project management and website development team realise that every market sector will have different complications. Just as our website designers approach every website design project in a unique manner, we also see the requirement for the same approach when dealing with a tailor made search engine optimisation campaign. As a leading website design agency, we look at every single element of any project in it's own right, thus giving it the best chance to succeed.

What a search engine optimisation campaign may cover

Whilst the above is true that we will tailor make a search engine optimisation campaign to suit your specific requirements, they will generally be formed of a combination of elements such as the following...

Keyword Research
We would work with you to see what keywords are most appropriate to your website and business.

Copywriting and Keyword Density
Analysing the content of the website, if it already exists, and suggesting, or creating, content and changes to inbcrease keyword density.

Insite Content Linking
Creation of targeted landing pages for specific keywords, the thecreation of an internal linking strtegy to increase importance of the said pages.

Article Creation
Creation of on target and keyword dense articles to be added to the site and syndicated through the most suitable channels.

Press Releases
Creation of on target and keyword dense press releases to be added to the site and syndicated through the most suitable channels.

Link Building Campaign
Identifying worthy websites to approach that are on target for the website project with the view to buying a link from their site.

Social Networking Strategy
Identify and create a strategy towards working within the social media sites and blogosphere.

Viral Campaigns
Video, articles, spoofs and aprodies, animations, microsites, etc, that can be distributed around networking sites and the like, to increase brand awareness and drive targeted traffic.

If you think that your business could do with targeted online marketing of any kind then get in touch and we can work on a tailored search engine optimisation campaign for your website design and development project today.

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Oliver Smith & Partners

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Business Data Quality

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Sam Elliott London

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Judy Lane Consulting


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The Telegraph Media Group

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Ocean Ice